Thursday January 23, 2014

We welcome the latest edition to the Hawthorn Family – GOLDEN ALE!

Our latest delicious brew is here and it is tasting great.  An easy drinking beer,  it comes it at 4.5% ABV and is available in packaged only at this stage (however we do listen to you so if you think its keg worthy, please let us know).

Here’s a snippet from the tasting notes;
“Hawthorn Golden Ale is a full flavoured and  easy drinking ale made from a combination of  carefully selected German Malts which give the beer its sparkling golden appearance. Generously hopped, but mild on the bitterness, the use of three different hops from the USA, UK and Australia  impart a highly refreshing passionfruit and tropical fruit character. Hawthorn Golden Ale is the perfect beer for the warmer months. Best served chilled in a glass“.

Festival season keeps on truckin’

After a small break for Christmas,  we are back on the beer festival circuit.  A few weeks photoago we were in Ballarat where over 6000 people enjoyed a  great day sampling beers from 28 breweries.  Our IPA featured in the beer and cheese tasting and was a big hit (if you haven’t tried it,  do yourself a favour and  grab some soft cheese and an IPA and go nuts…its awesome).  Thanks to all who attended and came over for a chat and a drink.


Geelong Beer Fest is promising to be another great day out.  We will be launching our Golden Ale at this event.


Wednesday December 4, 2013

Latest Happenings

Apologies for the long delay since out last update….it’s the silly season for beer and we have been flat out.  Here’s what we have been up to.

FESTIVAL SEASON: With the weather warming up we have been all over the country spreading the gospel of Hawthorn at a variety of festivals.

crowd1Sydney Craft beer festival : Another great weekend at the Australia Hotel in the rocks.  The beers were flowing,  the acoustic sets were brilliant and the crab racing..well it was just good clean fun !!!

Canberra Beer Festival: The showcase event for CANBERRA BEER WEEK, Canberrians  turned out in droves for this annual event.  A prefect day saw over 2000 punters enjoying the sunshine and beers from over 20 breweries.  The “VeeBees” kept the crowd entertained with their unique style of rock,  while the VB house (yes,  a house made entirely of VB cans) was on display showing you just want you can achieve with 500 slabs of beer.  HBC then attended the inaugural Beer Pong championship at Charlie Blacks bar on Sunday night.  What a great event that saw many of the brewers show they can do more than just brew beer…..(basically we dominated !!).

Beers by the Bay:  November took us to Mornington for the second installment of this popular event.  Word had spread about this and numbers were well up on 2012.  We loved serving our beers to a very enthusiastic crowd…who lapped up the last (nearly) of our IPA (I managed to rescue 1 slab for the next event).,/p>

Bendigo Beercrowd Fest: Held at the race course , this event brought craft beer to  central Victoria.  A perfect summer’s day saw 1500 beer lovers appreciate  some great beer, food and seminars conducted by Professor Pilsner and The Beer Diva.  The final band were exceptional,  with the drummer forgoing a traditional kit for a piece of steel leaning against an amp (his hands had to be sore afterwards !!).

The flavour Merchants also popped up at the following events……man were we busy !! – Flavour Exchange, Melbourne;  Craft Beer Showcase, Melbourne;  Beer Fight Club, Sydney (we won !!); Eastwood Craft beer Fair, Sydney.

Thanks to everyone for coming out and supporting us. It’s always great to talk to passionate craft beer fans.Golden ale

NEW BEER ???: Could this be the first look at our next exciting new beer ??   Stay tuned for more news on our January Release.

FLAVOUR CREW NEEDEDWANT TO BE PART OF THE HBC TEAM ???: We are looking for an enthusiastic and passionate “people person” to join our promotions tasting team conducting in store tastings for our retail customers as well as helping out at festivals, events, etc.. Tastings are held most Fridays (4-7pm) and saturdays (1-4pm). This is a casual role based in Eastern suburbs. Great pay and heaps of fun. If interested, please email

CHARITY IS THE WINNER: Anglicare_dinner_prestonFor the 5th Year Hawthorn Brewing Co was pleased to be the beer sponsor for Anglicare’s premier fund raising evening, “Dinner with the Angels”.  25 of Melbourne’s top restaurants donated time and food to feed the 500 plus attendees some of Melbourne’s finest cuisine.  Our table was prepared by Sarti and was just delicious.  Highlight of the evening was when a SINGLE BOTTLE of our Pale Ale was auctioned for $500.  The successful bidder later told me that he downed the beer in the cab on the way home and it was “just perfect”.  A great night and a very worthwhile cause.

ACT…YOU NOW HAVE BEER!!: We are pleased to announce that LIQUID FEAST have been appointed as our distributor in ACT.  They will be responsible for spreading the word of Hawthorn,  and based on the feed back we got at Canberra Beer Week,  Canberrians won’t have to wait long to see it at there favourite bottle shop of pub.,

Please refer to our stockists and contact page for details.

AND IHandorf SignN CLOSING……:This sign caught my eye on a recent research and development tour of Adelaide and the hills.  Wish we’d have seen it before we went in.   4 Steins and a mountain of pork later and we were fine !!


Tuesday September 10, 2013


Here’s  all the latest happenings from Hawthorn Brewing Company during August

IPA WINS TROPHY IN LONDON: Following on from last month’s GOLD MEDAL at the International beer challenge, London,  our IPA has now been judged the BEST ALE ABOVE 5%  to take out the TROPHY in its category.  Winning a Gold Medal was great,  but then to be judged the best of the Gold Medal winners is just wonderful,  especially given the caliber of the other medal winners.  Looks like we’ll have to think about making this a permanent offering !! 

SYDNEY REP UP AND RUNNING:  After a long search we are pleased to announce that we have appointed ANDREW MARTIN as our NSW/ACT sales manager.  Andrew brings with him a huge amount of experience in the beer and hospitality industry and is the perfect fit for HBC to drive our expansion in Sydney.  Keep an eye out for him zooming through the streets in his HBC branded vehicle.  Refer to the Contact page for details.


MERCHANDISE ARRIVES: We have just received all our branded merchandise just in time for spring and the beer festival season.  We have a huge selection, all of which will be available at the festivals we will be attending across the country.  Keep an eye out for the occasional giveaway and in store promo as well !!!

LONDON BOUND: Darren, one of the founding flavour merchants,  has picked up his toys (and family) and re-located to London for the foreseeable future.  Whilst there he will be firmly flying the HBC banner with quite a few slabs being thrown in the container for the long journey over.  His first official engagement was attending the International Beer Challenge awards dinner, where he held an informal press conference as the “Face of HBC”.  We are yet to see any photographic evidence,  but the tweets eluded to a great night had by all.

BWS WELCOMES HBC: With the craft beer segment continuing to grow it is very encouraging to see the majors starting to support craft breweries and we are please to say that BWS (beer, wine, spirits) have added our PALE ALE and PILSNER to their fridge layout in Vic only.  We will work on getting it ranged in other states so watch this space !!


Wednesday August 7, 2013


Here’s  all the latest happenings from Hawthorn Brewing Company during a chilly July

GOLD FOR HBC IN LONDON: We are extremely pleased to announce that Hawthorn Brewing Co has won a GOLD MEDAL for it’s AUSTRALIAN IPA at this years International Beer Challenge (IBC) in London. We are extremely proud to win Gold at such a prestigious event.  As it a seasonal (well,  maybe !!),  get it while it’s still around folks. Full press release.

PALE ALE AND PILSNER HEAD TO THE SUN: It was all too much for the Flavour Merchants who “escorted” some Pale ale and Pilsner on a photo shoot to Bali (no,  it wasn’t a sports illustrated type photo shoot).  It was all in the name of escaping winter after a hectic few months.  Some great shots were had and the beers were received well by the locals, with the leftovers being hastily stuck in the fridge at a Seminyak beach bar to be drunk later by some thankful local workers.

SYDNEY AND THE AMBER: The beer degustation at the Dove and Olive (Surry Hills) went superbly with 25 very happy punters enjoying a 5 course meal matched with some wonderful craft beers.  Our Amber Ale (which has been pouring all month on tap) was matched perfectly with a grain fed sirloin on a bed of mash and topped with roasted asparagus and a really lovely sauce (sorry I’ve forgotten).  Trust me it was yummy !!!

REVIEWS, REVIEWS, REVIEWS: We were very popular with the bloggers and reviewers this month  who wrote about all things Hawthorn.  See below for some links if you fancy a good read.

Beat Magazine  - July 2013

Mason Hell CAT (review)  - July 2013

Rick Besserdin (review) – July 2013

COLES RECOGNISE GREAT BEER: The good folks at Coles (they are really embracing craft beer !!) deemed our Pale Ale the best in their range and rewarded us with a National recognition in their August Cellar Press…the good news for all is that it is available Nationwide at all First Choice Stores.  Go and enjoy.


Friday June 30, 2013

Another (financial) years come to an end

It’s that time of the year where we need to get ready for the dreaded meeting with the bean counters…still June provided a few laughs for the crew at HBC.

SYDNEY EMBRACES HBC : The flavour merchants were on hand at the yearly Sydney craft beer and cider festival held in the “vault like” back rooms of the Oak Barrel on Elizabeth street.  20 or so breweries mingling with over 200 craft beer fans in an informal tasting.  Plenty of new brews (it was our NSW launch of the IPA and the crowd were very receptive to it) and plenty of people just wanting to talk about beer…we loved it.

BEER ON TAP IN SYDNEY : Alfie and Hetty (Glebe – Pale Ale), Harts Pub (The Rocks – Pale and Pilsner) and Dove and Olive (Surry Hills – Amber Ale) are the first Sydney venues to grab some delicious HBC beer on tap.  Drop into these great venues and taste the freshness for yourself.

HOUSTON…WE ARE MOBILE : We have finally launched our mobile website.  This means that all smart phone users can now access HBC info on the go.  One new feature is our “FIND STOCKISTS” button which (not surprisingly) will guide you to the nearest venue to enjoy a Hawthorn. Enjoy.


Friday May 31, 2013

Australian International Beer Awards Medals

The 2013 edition of the second largest beer awards saw HBC walk away with the following

- Bronze Medal : Premium Pale ale and Amber Ale.

It’s always a very proud moment to receive an award for your beer as judged by your peers.  The flavour merchants certainly celebrated hard at the after party along with an army of happy craft brewers.


Exotic Locations and Good Beer Week

2013 keeps throwing up some wonderful beer experiences for all,  and the Flavour Merchants at HBC certainly had their fill over the past 2 months.

In search of beer and spices:  The flavour merchants headed off to India, and the home of IPA (well in name anyway) as part of a research trip on this popular style.  As the facebook posts eluded too,  while India has a huge population (and a surprisingly big beer appetite),  there isn’t amlot of variety.  The big boys dominate (anyone for Kingfisher !!),  however we did manage to find a few independent labels who were plying their trade.  Most were big beers (labeling indicated between 4 and 15% ABV) and were lagers, but it was nice to see the little guys having a go.  Could there be a space for HBC in India ??

Good Beer Week: A week long festival of beer encompassing everything from beer dinners, educations sessions, conferences and launches to just plain party nights. Sound like Fun ?  It was !!   HBC waded in and was present at a number of events.

IPA Launch: Our re-released IPA has hit the market and was launched in style at the Spotted Mallard in Brunswick.  The crew there matched it perfectly with some beautiful dishes, and the crowd loved the new IPA on tap (along with our pale ale and Pilsner). Thanks to Samanda and Max for their support.

Brewer and Chewers:  A favourite of good beer week,  9 brewers doing a “speed dating” type arrangement moving from table to table to chat to eager beer enthusiasts who are enjoying a great 3 course meal with beers to match.  Big beers was the theme for this night and it certainly got the crowd in a happy mood very quickly. Some entertaining discussions including how one brewer came to name his beer “My Wifes Bitter” !!!

Great Aus Beer specTAPular: 92 specialist served from purpose built container bars along with 20 brewery stalls and 3000 people enjoying great food and music…sounds like heaven. HBC was on hand with all beers to supply the masses and  sample some one off beers from many of Australia’s finest breweries.  A 3 day festival means stamina was required but we managed to get through most of the 92 beers (I won’t lie,  some just seemed to “unique” for even us).  We had an awesome time and, as always , it was great to meet so many beer enthusiasts and talk all things craft beer.

For all the pictures head to our Facebook site


Friday April 5, 2013

Where is the year going ?

March and April was a hectic time for all at HBC. Here’s a recap. As always check out our facebook page for all the photos and videos

The end of festival season. A sunny day in St Kilda greeted all who attended the “Gourmet BBQ Fest” for a day of all things meat and beer. Awesome blues tunes kept the crowds entertained over the 2 days along with some great demonstrations….my favourite was the “great bratwurst eat off”…beer,bratwurst hotdog, beer..winner takes all. classic old school.
Folloiwng this, Fed Square was again the centre for all things beer in March with it’s bi-annual “Microbrewery Showcase”. 40 of victoria best breweries were greeted by a sellout crowd of eager punters keen to taste the best the state has to offer. no new offerings from HBC this time…but watch this space.

At last..some help. HBC has apppointed an admin manager to take care of the office and provide our head Flavour Merchant with some long overdue support. He can now focus on the important things…like the upcoming trip to India (for research and development purposes of course).

Beer # 5 is almost ready !!. Due to the great feedback we received from last years very limited run of our Australian IPA, we will be releasing it to the mainstream late May. It will be available in kegs and packaged (4 packs) and will surely be a crowd pleaser. Here’s a sneak preview from the label “An Indian Pale Ale bursting with bitterness and hop flavour, derived from a lavish dose of Australian hops”. More to follow in May but be ready !!!


Monday February 4, 2013

2013 continues the “festival season”

January saw 2013 off to a great start with a raft of events and happenings at Hawthorn Brewing Co. As always check out our facebook page for all the photos and videos

Ballarat Beer festival picks up where it left off. BBF built on its successful debut last year by taking over the whole of the city oval and showcasing 43 breweries to over 8000 craft beer fans who enjoyed perfect weather,  world class entertainment (if you haven’t seen the “Beards” they are an eye opener – an entire playlist of songs about facial hair belted out by a group of chewbacca lookalikes…great stuff indeed) and some quality local food. We spent the day filling cup after cup with ice cold beer which made for some very thristy flavour merchants at the after party.

Amber Ale makes a cheeky return in kegs. As a taster of things to come,  our Amber Ale was re-released in kegs to give fans eager for the malty goodness a sneak peak at what to expect when it is officially re-launched in March.  Get into your favourite venue to try some before it’s all gone.  See stockists page for tap venues as well as Facebook for latest news.

Hawthorn Brewing bolsters its tasting army. To keep up with demand for tasting of our award wining craft beers, we have added some key members to our tasting army.  These new additions will allow HBC to provide more in store tastings and continue to spread the gospel of Hawthorn.  To book a tasting please call 1300 HBC BEER (422 233) or contact your rep.

The day beer took over a racecourse. The inaugral Great Australian Beer fest was held at the Geelong Racecourse and was an runaway hit.  Sporting a “beer garden” theme,  4000 very happy beer fans enjoyed a day of great beer, music, information sesisons (I hear the ice cream and beer matching session was a huge hit) and local food.  Thanks to everyone who came and said hi (and drank us out of Amber Ale by 4pm). It really is great to get a chance to chat to so many people who are passionate about craft beer. My personal favourite was the young lady who, whilst openley loving our pilsner, just could not remember its name..calling  it “the green one” on each of her 8 visits back to our stall.

Belgian style Witbier OUT OF STOCK. Proving more popular than we could have hoped for, our Beglian style Witbier has sold out for the summer. For those fans who will miss its refeshing zestiness, we plan to have it back in production in a month or so.


Tuesday December 11, 2012

So much can happen in a month

November was a big month for the Flavour Merchants here at Hawthorn Brewing. Some highlights :

A successful day out at Beers By the Bay beerfest in Mornington. 25 brewers, 3000 happy beer drinkers and some great entertainment made for a really fun day.

HBC launched into Tasmania at the Tassie Beerfest. A huge 2 day party on the water at Princes Wharf, Hobart. 15,000 people over two days made for a real party atmosphere, with everyone getting into the spirit (including more Lederhosen than we would have thought possible in Tassie). If you didn’t get down there put this in your calander for next year. See our Facebook page for all the pics and videos.

Hawthorn Brewing hits Dan Murphys. Our Pale Ale and Pilsner is now ranged in all Victorian Dan Murphy’s stores.

All for a good Cause. HBC was again proud to be the beer sponsor for Anglicares annual blacktie fundraiser, “Dinner with the Angels”. 20 of Melbournes best restaurants served up a feast (we had CODA as our restaurant) which was accompanied by matching wines and some great entertainment (including a lively auction that saw one Flavour Merchant get swept up the frenzy, resulting in some late Polo ticket purchases). It really is a great cause and a great night.

Tuesday October 30, 2012

Sydney Welcomes the Flavour Merchants

Our launch into the Sydney market got off to a great start with our Pale Ale winning the peoples choice “Best Light/Pale Ale” at the Australian Beerfest held over the weekend. Over 8,000 people sampled beers from 25 breweries over the 2 days. It was great to see so many people embrace a new Victorian beer and we thank all those who tasted/voted, or just came over and said hi.

BEER AVALAILABLE at all NSW Vintage Cellars and First Choice stores as from 5/11/12.
If it’s not in the fridge please ask them why, or tell us. Enjoy Sydney…you deserve it.

Tuesday October 16, 2012

Upcoming Events and tastings

It’s a busy time ahead for the Flavour Merchants as we embark on “Festival Season”. We will be showcasing all our award winning beers across the country over the next few months, so please come along and try some delicious beer. We’d love to chat to you about all things Hawthorn. You can follow the trail at:
- Oct 24/25 : Victorian Microbrewery Showcase, Federation Square, Melbourne.
- Oct 27/28 : Australian Beer Festival, Australian Hotel, The Rocks Sydney
- Nov 17 : Beers by the Bay, Mornington Race Course, Victoria
- Nov 24/25 : Tasmanian Beer Festival, Princes Wharf, Hobart

We’ll take a break for December and then get back on the road in January, so watch this space for updates.

Monday October 15, 2012

Witbier Returns for the summer

Our ever popular Belgian Style Witbier has returned from its winter break. A fresh batch arrived from the brewery today and it is tasting great. This years it is bottle conditioned so for all those fans of live yeast, this will be a drinking experience…..feel free to roll the bottle or just drink it as it comes !!

Monday Sept 10, 2012

European Research Trip proves fruitfull

Here’s a wrap up of what Pete got up to on his recent (and brief) European research mission. Much time was spent seeking out quality hand pumped ales produced across the UK. First stop was Torquay, Devon, where there are 29 breweries producing a wide range of great ales. Next stop was London (of course). It was still gripped by Olympic fever which made for plenty of tasting across all of Londons wonderful little “boozers”. Also managed to visit Sambrooks brewery in Battersea. A wonderful setup and it’s great to see the little independents producing great beer and giving the big boys a run for their money. We also continued our chats with Sainsbury’s (one day they’ll say yes !!). Final stop was Austria (with a fleeting visit to Octoberfest this time round). Beers of choice here was the Pilsners and darker beers (they love their Dunkels). A visit to the Stiegl brewery in Salzburg is also a must….the tasting glasses are huge !!

Thursday Aug 23, 2012

Queensland Distribution now available

We are very pleased to announce that we have secured Australian Trade Partners as our Queensland Distributor. They are a proven performer in the liquor distribution market and will be responsible for spreading the good word (and product) of Hawthorn Brewing to the thirsty masses of the Queensland and northern NSW. We are pleased to be represented by Rick and his team and look forward to building a great relationship with them and their customers.
For QLD enquiries please call Australian Trade Partners on 07 3386 0755 or 0418 778 614

Wednesday Aug 8, 2012

Tasmanian Distribution now available

We are very pleased to announce that we have secured Polka Dot Liquor as our Tasmanian Distributor. They are a proven performer in the liquor distribution market and will be responsible for spreading the good word (and product) of Hawthorn Brewing to the thirsty masses of the Apple Isle. We are pleased to be represented by Charlie and his team and look forward to building a great relationship with them and their customers.
For all Tassie enquiries please call Polka Dot Liqour on 03 6228 1174 or 0459 028 334

Tuesday Aug 7, 2012

Witbier takes a rest

Our Summer Seasonal Witbier has now run out of stock. But don’t worry, we will be re-releasing it in mid October with some tweaks to make it even better…did someone say bottle conditioned !!

Tuesday July 24, 2012

HBC IPA Gypsy Brew to commence

We are very proud to say that our first “gypsy brew” will be commencing next week. It will be an Australian IPA and our brewer Hamish, who will be co-brewing this one at a victorian rural brewery, has promised plenty of bitterness, all local malts and an opportunity to showcase five Australian hops. Ingredients arrived today and you can follow the progress on our photo journal on facebook

Footnote : This will be an extremely limited keg only release, so get in early to secure a keg.
Second Footnote : The brew is done and the beer is in the fermenter…yeah !!

Monday July 23, 2012

Medals in London

Great News. Hawthorn Brewing Co has won the following medals at the 2012 International Beer Challenge held in London recently.
- Silver Medal : Amber Ale
- Bronze Medal : Premium Pale Ale
- Bronze Medal : Pilsner

The Aussie medal tally has started early in London !!!

Monday May 21, 2012

More medals at Beer awards

Thursday nights awards dinner saw the announcement of the Australian International Beer Awards winners. Hawthorn Brewing Co picked up a Bronze medal for it’s Premium Pale Ale and Pilsner. A great result given that the AIBA is the pre eminent beer awards globally with thousands of entries across many categories from all over the world. Once the formalities were over everyone enjoyed some great food, great beer and great stories.
Footnote: The Asia beer awards and the International Beer Challenge (london) announce their winners early June. Watch this space for results.

Thursday May 10, 2012

The Flavour Merchants hit Asia

Recently we took a couple of trips to Asia to see how the word of Hawthorn Brewing Co is being spread. Pete was in Singapore catching up with distributors and stockists, while Hamish hit Hong Kong to do the same there. Positive feedback was recieved from all, and plenty of beers were sampled (Quality Control is tough work !!) in both countries. Looking forward to bigger things soon.

Tuesday, Apr 10, 2012

Amber Ale is coming back

In preparation for the cold months heading our way, we will be re-releasing our award winning AMBER ALE. We’ve made some interesting tweaks so are expecting this batch to be even better than the last. It will be available late April and this year will also be available in 50L KEGS. The kegs will be a limited run so get in early to avoid missing out. Our reps will have samples shortly so keep an eye out for them.

Monday, Mar 19, 2012

The Flavour Merchants have grown

We are pleased to announce that HBC has grown by one with the appointment of Andrew McCall to the sales team in Victoria. Andrew brings with him a wealth of expereince in the on and off premise market and is tasked with getting the good name (and products) of Hawthorn Brewing out to more of the thirsty masses. Keep an eye out for him in our distinct “hard yakka” inspired uniform !!
Note that we are still seeking a full or part time sales person in Sydney

Friday, Mar 15, 2012

Another Successful Victorian Microbrewery Showcase

This week saw another installment of the Victorian Microbrewery Showcase at Federation Square. Perfect weather saw more than 900 people fill the Atrium each night to sample the brews from over 20 of Victoria’s leading microbreweries. As usual the guys from Hawthorn Brewing were flat out chatting to all who ventured to our stand. It was great to meet so many people and talk about all things beer. Our witbier proved especially popular (the 30 degree day couldn’t have hurt). Thanks to all who attended and said hi. Look out for the next installment in October.

Wednesday, Feb 08, 2012

Come join the Flavour Crew; Sales People Needed

Are you an experienced sales person or liquor industry professional with a passion for selling who wants to take a hands on pivotal sales role in the expanding craft beer industry? If this sounds like you, then come join the “Flavour Crew” at Hawthorn Brewing Co. We are seeking dynamic and motivated individuals to join our sales team. Initially these are part time roles but there are huge growth opportunities for the right person. We have positions available in Melbourne and Sydney. If this is your next role, then please email your interest to

Monday, Jan 30, 2012

Australia Day Magic with Top 100 results

A beauitiful sunny Australia day saw the Local Taphouse unveil it’s “Top 100 Aussie Craft Beers” for 2011 as voted by the beer drinking public. This year there were over 850 beers to select from and thousands of votes were received. With some feirce competition we are pleased to announce that all four of our beers made the final 100. Our Premium Pale Ale took in house honours again coming in at #22, our Pilsenr came in at #42, Amber Ale at #43 and our new kid on the block , Witbier, a respectable #66. Thanks to all who voted, we really do appreciate your support. Now it’s back to all things beer…oh but first, here is the full list.

Monday, Jan 21, 2012

Ballarat Beer Festival – What a Day

On Saturday Ballarat turned on the weather to celebrate all things beer. With over 5000 attending the inaugural Ballarat Beer Festival, it made for a fantastic day of beer tasting, entertainment and banter. The boys from Hawthorn Brewing were kept very busy (did someone say constant queues), so much so that we ran out of beer a few hours short of the scheduled 8pm finish time. Sorry to all those who didn’t get to taste our brews; we’ll make it up to you next year (or at the Fed Square Showcase !!). The early finish did mean that we could sample some of the other great beers on offer though…all of which went down very easy. The Flavour merchants were last seen heading to the after party to continue “networking”.  Thanks to all who came over to say hi. It was a great day and we will be back.

Tuesday, Jan 11, 2012

Ballarat Beer Festival

The boys from Hawthorn Brewing will be taking their beer on the road for the inaugural Ballarat Beer Festival to be held on Sat 21st Jan from 11am – 8pm.
There will be plenty of entertainment, food and of course quality Aussie craft beer on offer from over 20 Victorian Breweries. If you feel like a few beers a chat and a great day out in the sun (hopefully the sun will be shining), then we’d love to see you. Click here for more details

Monday, Jan 10, 2012

Happy New Year

We hope the festive season treated you all well and we look forward to another great year of beer and beer related activities. We’ve got some great things planned so please stick around for the journey. As a first up, our Pale Ale was again selected as a top summer drop in the February edition of Mens Health Magazine. See the “Awards & Media” section of this website for the write up.

Tuesday, Nov 29, 2011

Flavour Merchant in the UK

For those who are following us on twitter (, you would have been keeping up to date with our fellow director Darren’s exploits on his real ale tour of the UK, via his #hawthornUK notations.  For those not into the Twitterverse here’s a summary from him :

 Hey Crew, It’s been a very busy month trying as many different real ales (hand pumped) and visiting as many pubs as possible (with my own 2 jnr flavour crew members in tow!).  I’ve been sticking to the bitters mainly, and  the best ones to date are Moondance from triple fff brewing out of Alton, Hampshire & Sharp’s Doom Bar from Cornwall on the Coast.  Due to my tweeting about loving the triple fff beers, I was lucky enough to spend a day brewing with them, which was brilliant.  We brewed their Alton’s Pride, which claimed the Supreme Champion beer in Britain in 2008.  I’ve learnt alot from them & even got the hands dirty cleaning the Mash Tun.  All going good & plenty more to see and do before I return home with fresh ideas for Hamish so he can come up with some new and interesting beers for Hawthorn in 2012.  Cheers Darren – #hawthornUK

PS : my local football team is ironically called the Alton Town Brewers !!

Thursday, Nov 24, 2011

Charity was the winner

A great night was had by all at the annual Anglicare Dinner with the Angels charity dinner on Tuesday night at the NGV.  MC Brian Nankervis kept the crowd entertained,  with Ross Wilson breaking out the old classics to entice us to the dance floor later on. Our table experienced the culinary delight of The Terrace from All Saints Winery which produced some beautiful dishes. Hamish’ hand tied bow tie was again the talking point,  and it seemed that after a long night in the kitchen,  all the chefs loved a cold Hawthorn. The photo booth proved popular courtesy of the box of costume props that were on hand (we will save you from the photo evidence). A great night for a very worthwhile cause.

Monday, Nov 21, 2011

Top 20 Kudos for our Pale Ale

Renowned Aussie beer writer Peter Lalor has released his yearly list of Top 20 Aussie Craft beers.  We are honoured that our Premium Pale Ale has been included in this prestigious list. See the full list here Top 20 Beers

Wednesday, Nov 16, 2011

The Design Files Open House

Hawthorn Brewing Co are pleased to announce that we will be sponsoring The Design Files Open House from Thurs 1 Dec – Sun 4th Dec.  This is an innovative design concept by the team who bring you Australias most popular design blog. Hawthorn Brewing Company products will be dotted throughout the house to keep you refreshed as you wander through the various rooms.  For more information see The Design Files Open House

Monday, Oct 24, 2011

Anglicare Dinner with the Angels

Hawthorn Brewing Co are again pleased to be the sole beer sponsor for Anglicare’s flagship charity night “Dinner with the Angels”. Not only is it a unique evening with 23 of Melbourne’s best restaurants preparing dishes to be matched with fine wine and beer, it also raises valuable funds for Anglicare who provide assistance to children, young people and families throughout Victoria. This is our third year supporting this event and we are once again extremely pleased to be associated with this worthwhile charity. For more information or to book a seat, please visit

Monday, Oct 24, 2011

Updated Tap List

See below for the latest venues to have our beers on tap :
Cavallero : 300 Smith Street, Collingwood
Ivy Restaurant : 540 Mt Dandenong Tourist Road, Olinda
81 fine food and wine : 81 High street, Berwick
Newmarket Hotel : 34 Inkerman Street, St Kilda
Sabroso : 2 Gamon Street, Seddon
Raccoon Club : 145 Plenty Road, Preston

Monday, Oct 10, 2011

Unveiling our WITBIER at Fed Square Microbrewery Showcase

Our summer Seasonal WITBIER will be bottled Wednesday and will make it’s debut at this year’s Victorian Microbrewery Showcase at Fed Square on Oct 19 and 20 from 4.30pm-8pm. As always we would love you all to come down and say hi and sample our latest offering. You can also bid a (temporary) farewell to our award winning Amber ale as it takes a well earned production break. For more details see

Monday, Sept 26, 2011

Change to Distribution

Effective Monday Oct 1st, Hawthorn Brewing Company will be taking over control of its Sales and Distribution from our current distributor Beer Importers and Distributors (BID). This is exciting times for us here at HBC and we will be in contact with all suppliers over the next few weeks to say hello, and to assure you of the great products, pricing and service that HBC will continue to provide. We thank you for your support so far and look forward to working with you all in the future. For all sales enquiries please see our “Contacts” page

Friday, Sept 16, 2011

Summer Seasonal Release WITBIER

Our summer seasonal is in the tanks and will be available from MID OCTOBER.  Tasting notes are being finalised,  but here’s a snippet “A  refreshing Belgian style Wheat based ale, spiced with Coriander, Citrus Zest and Cardamom”This will be a limited release over the summer so be sure to stock up on what will be a very tasty drop perfect for the warmer months.

Wednesday, Sept 14, 2011

Amber to take a well deserved break

With the advent of our Summer Seasonal release, our Award Winning Amber Ale will be taking a well earned break from production over the warmer months. It will return early next year just as the days get colder and we are all looking for a beer to drink on those cold winters nights. We have limited stocks left so get in quick !!!

Monday, Sept 5, 2011

Pilsner wins BEST Lager/Pilsner award

Our Pilsner has broken the drought and picked up its first award, winning BEST LAGER/PILSNER at the recent Hong Kong Beer Awards.  This is great recognition for our beer which has received a huge response since being launched in Hong Kong in June.  Our local Distributor Rohan was on hand to “accept” the award and tells us it was a very busy night of hand shaking and sampling rivals entries.  Tough work Rohan !!!

Friday, July 1, 2011

Hawthorn beers expand further into Asia

This time it`’s our Amber ale and our Pilsner making the journey northward, heading to Hong Kong! Our beers will be on the ground in Hong Kong next week and we`’ll keep you up to date on which venues you’ll be able to find them flowing, and more importantly where the launch party will be happening. Stay tuned!

Monday, June 20, 2011

Singapore wrap from Beer fest Asia

Beer Fest Asia `’11 saw the debut of Hawthorn Brewing Co, and our beers were flowing over the 4 days of Singapore`’s version of Oktoberfest. Plenty of beers from all over Asia and beyond were on hand in either the blues or the rock `’n roll marquees. We had a great time, well the times we could remember, and as a result you can find our Pale Ale at a number of venues on the Island. Check out our stockists lists for more details.

Wednesday, June 8, 2011

Asia Beer Festival: Singapore

Hamish and Darren head to Singapore next week for the massive Beerfest Asia held at the F1 Tracks, Marina Promenade over 4 days!

Hawthorn Brewing Co. will be part of the showcase with our AIBA dual award winning Pale Ale flowing throughout the festival. For those in Singapore for the fest, ensure you come and find us in amongst the beers of the world at Booth B2.

See you there!

Saturday, May 21, 2011

AIBA Awards 2011

There`’s a few Aspro Clear`’s getting popped this morning after last nights Australian International Beer Awards dinner. Hawthorn Brewing did well picking up 3 medals out of 4 entries:

Silver – Pale Ale (draught)
Bronze – Pale Ale (bottled)
Bronze – Amber Ale (bottle)

Now off to the Exhibitor`’s Tasting Day to do it all again!

Friday, April 1, 2011

New Stockists!

24 Moons – AC/DC Lane (off Flinders Lane), Melbourne

Ten Minutes by Tractor Wine Co. – 1333 Mornington-Flinders Road, Main Ridge

Chez Regine – 270 Russell Street, Melbourne

Gusto at Barkly – 587 Barkly Street, West Footscray

University Hotel – 272 Lygon Street, Carlton

The Turtle – 1 Ormond Road, Elwood

Cellarbrations Berwick – Shop 21, 95 Eden Rise Village, Berwick

Toorak Cellars & Wine Bar – 18 Beatty Avenue, Armadale

See here for a current list of all stockists.

Tuesday, March 29, 2011

Hop Harvest brew day!

It`’s Hop Harvest time with Hawthorn grown Cascade & Fuggles hop flowers being used late in the kettle this batch is sure to have plenty of hop aroma and flavour – much like my hop filled car on the drive down! Here`’s a funky view inside the giant ‘tea bag’ as it gets ready for a late boil dunking!

Friday, March 25, 2011

Two wins for Hawthorn Brewing Co.

The votes have been tallied and Hawthorn Brewing Company has picked up 2 People`’s Choice awards at the recent Victorian Microbreweries Showcase held at Federation Square. Our Amber Ale was voted best Dark Ale whilst our Pilsner picked up Best Lager. We are extremely proud of these achievements especially given the calibre of the other exhibiting breweries. Thanks to all who sampled and voted for our beers. See full results here:

Sunday, March 20, 2011

Hawthorn Hop Harvest Coming

With what may be the only inner-city hop farm in Melbourne, Hamish has used his horticulture qualifications and turned his Hawthorn backyard into a hop jungle of Cascade and Fuggles vines. While this may have had the neighbours scratching their heads, the good news is we`’ve been able to harvest enough fresh hop flowers to produce a Special Release ‘Hop Harvest’ batch of our Pale Ale. Exciting stuff!!

This limited release batch will be available in late April. Keep an eye out for the tell tale stickers on the 6 packs.

Thursday, March 17, 2011

Fed Sq showcase a success!

Well another Victorian Microbreweries Showcase has come and gone and what a great couple of days it was. With 28 Breweries exhibiting, there was plenty for the 800+ crowd to sample each night. Thanks to all who came over for a taste and a chat. It really is great to meet the beer drinking public, many of who show a genuine interest in the craft brew industry and are keen to learn as much as they can about our products and company. The next event is in October so pencil it in your diary. Cheers.

Wednesday, January 26, 2011

Pale Ale ranks 10th in Hottest 100 Aussie craft beers!

Voting has now been collated in the “Hottest 100 Aussie craft beer” online survey. Our Premium Pale Ale has come in at number 10 (up from 24 last year). This is a great result for our flagship brew. Our Amber Ale also came in at number 39 in its first year. A huge thanks to all who voted for us… lets grab a beer and get back to the barbie. Happy Australia Day !!!

See a full list at Hottest 100 craft beer results

Tuesday, January 25, 2011

Fed Square Microbreweries Showcase 16/17 March

The next instalment of this iconic event is to be held on March 16 and 17. Come along and say hello while sampling some of the states finest brews. Get in early for your tickets as they always sell out. For more details see Microbreweries Showcase